Every time one of their friends engages, it sends a positive signal to the search engines as well. When they post, it shows up in their friends’ feeds, which encourages their interaction, which then gets shared with their friends’ feeds, and so on. Encouraging people to post and share their participation amplifies the reach of your marketing efforts. In addition to helping with SEO, contests and promotions can turn social media users into your brand ambassadors. Think about how people search for what you have to offer and make sure to use the right keywords on your landing page.
Crafting the contest and the landing page and accompanying content should use relevant keywords to your organization. Regular contests provide updated content. The more engagement you get (likes, shares, click-throughs) on your contest, the more positive social signals you’re sending.īy using major social sites, you’re getting referral traffic from quality domains. By creating a landing page on your website and using relevant keywords, you can use social contests to drive organic traffic.
They look at a number of factors to determine a quality score for your website, which they use to match results.Ĭontests, sweepstakes, and Instant Wins check off nearly all of these boxes. Search engines rely on a sophisticated and complex set of signals within their algorithms to try to present the best results to users. Contests can also organically increase the total time users will spend on your site. By driving additional organic traffic, it sends positive signals to search engine algorithms. In addition, contests can have a significant positive impact on your overall SEO (Search Engine Optimization) when you drive traffic to landing pages or contest pages on your website. Instant Wins, giveaways and other contests can drive incredible traffic to your sites and increase your SEO. It’s time to up your game if you want to get better traffic, leads and shares. It’s become harder to get broad distribution on social media without paying to boost your posts. Social media companies are cracking down on bots, fake followers, and phony traffic.
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